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WHEN FASHION GENES IS INJECTED INTO TRADITIONAL CULTURE: EXPLORING THE EFFECT OF DESIGN ELEMENTS OF CULTURAL AND CREATIVE PRODUCT ON BRAND VALUE AND SUSTAINED COMPETITIVE ADVANTAGE IN FASHION INDUSTRY
Chunlin Yuan, Kyung Hoon Kim, Hakil Moon, Shuman Wang, Yue Liu
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/410280
키워드
cultural and creative productbrand valuesustained competitive advantagefashion industry
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