WHEN FASHION GENES IS INJECTED INTO TRADITIONAL CULTURE: EXPLORING THE EFFECT OF DESIGN ELEMENTS OF CULTURAL AND CREATIVE PRODUCT ON BRAND VALUE AND SUSTAINED COMPETITIVE ADVANTAGE IN FASHION INDUSTRY - koreascholar

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WHEN FASHION GENES IS INJECTED INTO TRADITIONAL CULTURE: EXPLORING THE EFFECT OF DESIGN ELEMENTS OF CULTURAL AND CREATIVE PRODUCT ON BRAND VALUE AND SUSTAINED COMPETITIVE ADVANTAGE IN FASHION INDUSTRY

Chunlin Yuan, Kyung Hoon Kim, Hakil Moon, Shuman Wang, Yue Liu

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410280

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
p.351

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

cultural and creative product brand value sustained competitive advantage fashion industry

목차

ABSTRACT
REFERENCES

저자

Chunlin Yuan(Business Management Institute of Henan University)
Kyung Hoon Kim(Changwon National University)
Hakil Moon(Eastern Michigan University)
Shuman Wang(Henan University)
Yue Liu(Business School of Henan University)

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