AN INTEGRATED AI(ARTIFICIAL INTELLIGENCE) FRAMEWORK FOR MARKET ORIENTATION AND B2C MARKETING RATIONAL DECISION MAKING FOR IMPROVING FIRM PERFORMANCE : FOCUSING ON THE USE OF CHATBOTS IN THE BANKING INDUSTRY

Yun Ho Park; Jaehun Kim; Kyung Hoon Kim

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AN INTEGRATED AI(ARTIFICIAL INTELLIGENCE) FRAMEWORK FOR MARKET ORIENTATION AND B2C MARKETING RATIONAL DECISION MAKING FOR IMPROVING FIRM PERFORMANCE : FOCUSING ON THE USE OF CHATBOTS IN THE BANKING INDUSTRY

Yun Ho Park, Jaehun Kim, Kyung Hoon Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/422695

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Global Marketing Conference

2023 Global Marketing Conference at Seoul (2023.07)
p.656

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

초록

The following is not a conversation with a bank clerk. " Instead, let me introduce you to customized credit loans," "Do you want me to connect you to the screen of using COVID-19 support funds and checking balance?" These are the contents of consultations with AI chatbots at financial institutions. Chatbot, which used to be an additional tool for adding convenience to life, is now at the center of our lives.

키워드

AI Chatbot Anthropomorphism Social Presence Product Attitude Customer Trust Product choice

저자

Yun Ho Park(Changwon National University, Republic of Korea)
Jaehun Kim(Changwon National University, Republic of Korea)
Kyung Hoon Kim(Changwon National University, Republic of Korea)

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