CONVERSION RATES IN E-COMMERCE - koreascholar

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CONVERSION RATES IN E-COMMERCE

Christian Schulze, Maximilian Kaiser

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442900

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1013

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

E-commerce Conversion Rates Cross-industry Analysis Big Data Machine Learning Online Retail Optimization

저자

Christian Schulze(Frankfurt School of Finance & Management, Germany)
Maximilian Kaiser(Grips Intelligence & Hamburg University, Germany)

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