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THE WELFARE EFFECTS OF BEHAVIOR-BASED PRICE DISCRIMINATION IN E-COMMERCE

Francesco Gabriele
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  • URLhttps://db.koreascholar.com/Article/Detail/441567
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.54
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Behavior-based price discriminationPersonalized pricingCunsumer welfareMachine learningRandomized controlled trials
저자
  • Francesco Gabriele(University of Southern California, United States)
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