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AN ANALYSIS OF IMPULSE PURCHASES IN INTERACTIVE E-COMMERCE USING BIBLIOMETRIC AND TEXTUAL DATA
Fuyume Sai
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/442613
키워드
Interactive E-commerceImpulse BuyingBibliometric AnalysisText AnalysisTCCM FrameworkE-commerce Marketing Mix
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