AN LLM-BASED AI AGENT SIMULATION SYSTEM: FOUR-PARTY GAME DYNAMICS IN LIVE E-COMMERCE - koreascholar

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AN LLM-BASED AI AGENT SIMULATION SYSTEM: FOUR-PARTY GAME DYNAMICS IN LIVE E-COMMERCE

Chenhao Wang, Erin Cho

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442441

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.277

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Large Language Models Live e-commerce Recommendation Algorithms AI-driven Empirical Modeling LLM-powered Agents

저자

Chenhao Wang(The Hong Kong Polytechnic University, HKSAR)
Erin Cho(The Hong Kong Polytechnic University, HKSAR)

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