ANALYSING THE EFFECTIVENESS OF CHATBOTS AS RECOMMENDATION SYSTEMS IN FASHION E-COMMERCE: A CROSSCULTURAL COMPARISON - koreascholar

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ANALYSING THE EFFECTIVENESS OF CHATBOTS AS RECOMMENDATION SYSTEMS IN FASHION E-COMMERCE: A CROSSCULTURAL COMPARISON

A. R. D. B, Landim, J. A. B. Moura, E. de B. Costa, T. Vieira, V. Wanick, Eirini Bazaki

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434516

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.354-359

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Fashion Marketing & Sales Consumer experience Online Dialog Systems Artificial Intelligence Chatbots

저자

A. R. D. B, Landim(Federal University of Campina Grande)
J. A. B. Moura(Federal University of Campina Grande)
E. de B. Costa(Federal University of Alagoas)
T. Vieira(Federal University of Alagoas)
V. Wanick(University of Southampton)
Eirini Bazaki(University of Southampton)

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