The The purpose of this study is to establish evaluation criteria for the purchase of electric vehicles and to present an evaluation model using quantitative scales for evaluation factors. This study was limited to the study of purchasing factors related to electric vehicles, and the spatial scope was limited to potential buyers in their 20s to 50s living in the Daejeon area. Based on the survey, the factors affecting the purchase factors (energy economics, image, performance, maintenance, price) were examined using the AHP method, and the priorities were analyzed to determine how much influence these factors have on the purchase of electric vehicles. In addition, in order to verify the logical consistency of the survey items, a consistency ratio test (c) was conducted. Through this study, priority considerations for the purchase of electric vehicles were presented, and information on future consumer interest in electric vehicles was conducted. It is judged to be able to provide an opportunity to provide various services for each layer.

• 박유신(한밭대학교 산업경영공학과) | Yoo-Shin Park (Department of Industrial Management Engineering, Hanbat University)
• 권순근(한밭대학교 산업경영공학과) | Soon-Keun Kwon (Department of Industrial Management Engineering, Hanbat University)
• 허은(한밭대학교 산업경영공학과) | Eun Heo (Department of Industrial Management Engineering, Hanbat University)
• 인충교(한밭대학교 산업경영공학과) | Chung-Kyo In (Department of Industrial Management Engineering, Hanbat University)
• 박근애(한밭대학교 산업경영공학과) | Chung-Kyo In (Department of Industrial Management Engineering, Hanbat University)
• 민병찬(한밭대학교 산업경영공학과) | Byung-Chan Min (Department of Industrial Management Engineering, Hanbat University)