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스마트 무인 카페의 운영현황 및 마케팅 활성화방안

Operation Status of Smart Unmanned Cafe and its Marketing Revitalization Plan

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  • URLhttps://db.koreascholar.com/Article/Detail/417578
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한국산업경영시스템학회 (Society of Korea Industrial and Systems Engineering)
초록

Looking at the recent market trends in the cafe industry, a new business culture called smart cafes is emerging as fears of face-to-face contact have increased due to the pandemic of the new virus infection (COVID-19). Unlike the existing cafe operation method in which store employees receive orders from customers and serve, smart cafes are operated without store employees by smart control technology in a 24-hour non-face-to-face space (untact space). However, smart unmanned cafes, which are currently in the early stages of supply, have not shown satisfactory operational performance due to various problems compared to the existing cafe industry. Therefore, this study aims to derive operational status and problems through a survey of facility managers and store operators of actual smart unmanned cafes and suggest new marketing activation measures to improve them. Therefore, the results of this study are expected to be of great help in establishing and revitalizing a new cafe business culture.

저자
  • 최정환(한밭대학교) | Jeong-Hwan Choi (Hanbat National University)
  • 박수용(한밭대학교) | Soo-Yong Park (Hanbat National University)
  • 이동형(한밭대학교) | Dong-Hyung Lee (Hanbat National University)