The recent introduction of numerous outstanding tabletop games from Europe and America, coupled with the thriving domestic tabletop game crowdfunding platforms, highlights the huge potential of the board game market in China. Additionally, studies have demonstrated that board games not only provide leisure and entertainment, but also have a positive impact on children’s education, corporate management, and the medical field. However, the Chinese board game industry is facing certain challenges in the digital age. The lack of excellent domestic board game works, designers, and brands are hindering its development. This paper examines the Chinese tabletop game brands from a digital perspective and offers suggestions for the building of strong Chinese board game brands.

Ⅰ. Introduction
Ⅱ. The Development of Chinese Board Games
    1. The Early Development of Board Games in China
    2. The Era of Board Game Crowdfunding
    3. The Development of Board Games during the Epidemic
Ⅲ. Digital Intervention in Board Games
    1. App-Assisted Board Games and Digital Board Games
    2. The Application of Virtual Reality Technology (VR) in Board Games
    3. Application of Augmented Reality Technology (AR) in Board Games
Ⅳ. Board Game Brand from a Digital Perspective
    1. Change the Perspective Centered on the Traditional Board Game Bar
    2. Digital Means to Boost the Development of Traditional Board Games
    3. Shaping a Unique Board Game Brand Culture
Ⅴ. The Conclusion
References
ABSTRACT

• Zhao Yan(Associate professor, School of Design, Jiangnan University)
• Zhou Xuanyi(Graduate Student, School of Design, Jiangnan University) Correspondiog Author