The art field of contemporary society is developing rapidly, and digital media is developing at a high speed. The installation art, which is rooted in contemporary art, has gradually become an important art form of new media art with its unique conceptual, experimental, on-site and interactive nature. In the late 20th century, the media scene has become more diversified with the development of science and technology, and the creation form and content of installation art have been more fully developed, and once became the patent of avant-garde fashion designers. On this basis, with the help of outdoor art behavior, the article makes an in-depth exploration and research on the integration and development of digital media technology and installation art.

Ⅰ. The Development Status of Brand Image Design of Rural Tourism in China
    1. Research Background of Rural Tourism Brand Image Design
    2. The Importance of Rural Tourism Brand Image Design Research
Ⅱ. Current Situation of Rural Tourism Brand Design in Dangkou Ancient Town
    1. Dangkou Tourism Brand Image Design Existing Problems
    2. Research and Analysis of Dangkou Ancient Town Brand Image Design Users
Ⅲ. Basic Principles of Rural Tourism Brand Design in Dangkou Ancient Town
    1. The Regional Principle of Rural Brand Image Design
    2. Systematic Principles of Tourism Brand Image Design
    3. The Sharing Principle of Tourism Brand Image Resources
Ⅳ. Elements and Strategies of Rural Tourism Brand Image Design in DangkouAncient Town
    1. Regional Culture of Dangkou Ancient Town
    2. Rural Tourism Brand Image Design Strategy of Dangkou Ancient Town
    3. The Sharing Principle of Tourism Brand Image Resources
Ⅴ. The Conclusion
References
ABSTRACT

• Song Xiaoli(Associate professor, Master Supervisor, School of Design, Jiangnan University)
• Liu Xiaoyu(Graduate Student, School of Design, Jiangnan University) Correspondiog Author