With the continuous rise of China-Chic culture in recent years, a cultural atmosphere with Chinese characteristics has poured into people’s minds. The emergence of Chinese cartoon has also led to a new trend in China’s animation derivatives. Animation derivatives are an indispensable part of the cultural and creative industries. The creation of relevant brands of China’s animation derivatives can reshape the cohesion of the animation derivatives industry, but China’s animation derivatives brands lack fresh blood. This article will discuss how Chinese animation derivatives, under the influence of China-Chic culture, can be put into the brand design boom with national flavor.

Ⅰ. Introducrion
Ⅱ. Overview of the Analysis of China-Chic Culture and Domestic and ForeignAnimation Derivative Brands
    1. Relevant Theories of China-Chic Culture
    2. Relevant Theories of China’s Animation Derivatives Brands
    3. Brand Status of Domestic and Foreign Animation Derivatives
    4. Breakthrough and Characteristics of Animation Derivatives Brand under China-Chic Culture
    5. The Significance of Integrating China-Chic Culture into Chinese AnimationDerivatives Brands
Ⅲ. Collision between China-Chic Culture and Chinese Animation DerivativesBrands
    1. “Nezha” Creates the Trend of China-Chic
    2. Domestic Animation Derivative Brand “Kayou”
    3. Dongguan Local Animation Enterprises Create China-Chic Brand with Ingenuity
    4. Cross-Border Integration of OPPO and “Fog Hill of Five Elements”
Ⅳ. Design Strategies of Chinese Animation Derivatives under China-Chic Culture
    1. The Involvement of Traditional Cultural Emotion to Enhance Brand Value
    2. The Traditional Time-Honored Brand Culture Is Integrated into the Design toShape the Animation IP with Chinese Characteristics
    3. Deepen the Brand Background by Combining Folk Stories
    4. Integrate “Country” and “Tide” with the Help of Traditional Patterns
    5. Extract Traditional Color Matching and Play with National Brands
    6. Joint Name Based on China-Fashion Ecosystem to Broaden Brand Awareness
Ⅴ. The Conclusion
References
ABSTRACT

• Chen Chen(Associate professor, School of Design, Jiangnan University)
• Xu Jiahui(Graduate Student, School of Design, Jiangnan University) Correspondiog Author