THE METAVERSE AND ITS IMPACT ON DIGITAL SUSTAINABILITY

Marta Blazquez Cano, Dr. Jo Cartwright

논문 상세보기

THE METAVERSE AND ITS IMPACT ON DIGITAL SUSTAINABILITY

Marta Blazquez Cano, Dr. Jo Cartwright

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/422032

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2023 Global Marketing Conference at Seoul (2023.07)
pp.64-65

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

초록

In recent years, Metaverse has become one of the most popular buzzwords in digital transformation and marketing. The concept of the metaverse refers to a new paradigm for how we will use and interact with digital technologies within an immersive virtual environment (Dwivedi, et al., 2022).

키워드

Metaverse Sustainable Communication Digital Sustainability Immersive technologies

저자

Marta Blazquez Cano, Dr. Jo Cartwright(University of Manchester, UK)

같은 권호 다른 논문