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CROWDFUNDING: AN INNOVATIVE DIGITAL APPROACH TO FINANCE AND PROMOTE ART

Natalia Maehle
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/422953
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
초록

Crowdfunding – obtaining funding from a large pool of investors, where each one provides a relatively small amount of money, usually through the Internet – has become an innovative alternative channel for project funding. Historically, culture sector has stood at the forefront of adopting crowdfunding, with ArtistShare active from 2003 as a funding platform for music projects. Despite this, there is still lack of research dedicated to the role and impact of crowdfunding in the culture sector.

키워드
CrowdfundingArtCulture sectorCultural fundingDigitalizationDigital finance
저자
  • Natalia Maehle(Western Norway University of Applied Sciences, Norway)