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CROWDFUNDING: AN INNOVATIVE DIGITAL APPROACH TO FINANCE AND PROMOTE ART

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/422953
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
초록

Crowdfunding – obtaining funding from a large pool of investors, where each one provides a relatively small amount of money, usually through the Internet – has become an innovative alternative channel for project funding. Historically, culture sector has stood at the forefront of adopting crowdfunding, with ArtistShare active from 2003 as a funding platform for music projects. Despite this, there is still lack of research dedicated to the role and impact of crowdfunding in the culture sector.

저자
  • Natalia Maehle(Western Norway University of Applied Sciences, Norway)