THE RELATIONSHIP BETWEEN COVID-19 ANXIETY AND TOURISM MOTIVATIONS: EXPLORING THE MEDIATING EFFECT OF VOLUNTARY SIMPLICITY AND THE MODERATING EFFECT OF RESILIENCE

Theeranuch Pusaksrikit; Nuttapol Assarut

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THE RELATIONSHIP BETWEEN COVID-19 ANXIETY AND TOURISM MOTIVATIONS: EXPLORING THE MEDIATING EFFECT OF VOLUNTARY SIMPLICITY AND THE MODERATING EFFECT OF RESILIENCE

Theeranuch Pusaksrikit, Nuttapol Assarut

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/422970

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Global Marketing Conference

2023 Global Marketing Conference at Seoul (2023.07)
pp.964-968

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

초록

This research examines how voluntary simplicity lifestyle can mediate the tourists’ COVID-19 anxiety and the tourism motivation during the COVID-19 pandemic and demonstrates how resilience can moderate the effect of the anxiety and pull motivations. The results show the effects of mediation and moderation on the relationship between anxiety and tourism motivations.

키워드

COVID-19 anxiety Tourism motivation Voluntary simplicity Resilience

저자

Theeranuch Pusaksrikit(Thailand, Chulalongkorn University)
Nuttapol Assarut(Thailand, Chulalongkorn University)

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