With the change of industrial structure and the advancement of industrialization process in developing countries, product trade has become an important industrial trade between developing countries and developed countries. The level of trade has also become an important indicator to measure a country’s economic development and industrialization level. The development of international trade in the new era has also entered a new stage. Trade is an important part of a country’s economic development, especially the trade of cultural products under the background of modern society. With the official signing of the China-South Korea Free Trade Agreement on June 1, 2015, China and South Korea officially completed the system design of the construction of the China-South Korea free trade area and will soon enter the implementation stage. In order to better realize the great goal of “China and South Korea linkage the world, opening up and creating prosperity”, it was very necessary to explore the development trend of cultural product trade. The following part of this paper mainly focuses on the development of cultural product trade between China and South Korea in the new era.

Ⅰ. Introduction
Ⅱ. Comparison of the Development of Cultural Product Trade between Chinaand South Korea
    1. There Are Obvious Differences in the Growth Rates of Trade
    2. The Import and Export Structure of Cultural Products Is Different, and Each HasIts Own Emphasis
Ⅲ. Difficulties and Obstacles Facing the Development of China’s CulturalProduct Trade in the New Era
    1. Lack of Cultural Brands with International Market Influence
    2. The Level of Policy Support Needs to Be Further Improved
    3. Lack of International Marketing Ability
    4. Lack of Compound Cultural Industry Talents
Ⅳ. Enlightenments to the Development of China’s Cultural Product Tradethrough Comparative Analysis
    1. Build Cultural Brands with Chinese Characteristics and Strengthen OverseasCultural Communication
    2. Increase Policy Support and Explore New Ways of Cultural Industry Integration
    3. Give Full Play to the Advantages of Network Infrastructure and Promote theDevelopment of Digital Culture Trade
    4. Establish A Personnel Training Mechanism That “Integrates IndustrialDevelopment and Personnel Training”
Ⅴ. Conclusion
    1. Adjust the Consumption Supply of Chinese Cultural Market
    2. Optimize the Structure of Foreign Cultural Trade
    3. Policies Promote the Development of Trade in Digital Cultural Products
References
ABSTRACT

• Xu Li(Doctoral Student, Department of Global Food Service Management, Woosuk University)
• Xu Chi(Lecturer, School of Management (Business School), Zunyi Normal University, Zunyi, Guizhou)