논문 상세보기

The development of a textile design targeting Chinese consumers from Generation MZ KCI 등재

중국 MZ세대 소비자를 겨냥한 텍스타일 디자인 개발에 관한 연구

  • 언어KOR
  • URLhttps://db.koreascholar.com/Article/Detail/425737
구독 기관 인증 시 무료 이용이 가능합니다. 4,600원
복식문화연구 (The Research Journal of the Costume Culture)
복식문화학회 (The Costume Culture Association)
초록

In recent years, young Chinese consumers have become more favorably inclined toward products relating to traditional culture. Therefore, this study aimed to develop a textile design that incorporates traditional Chinese patterns and cultural symbolism that will appeal to consumers from the MZ generation (millennials and Generation Z). Through a literature search for traditional Chinese patterns and symbols regarded as auspicious, our design concept and motives were established. We selected peony, lotus, and frog motifs as representative of a “wealth and eternal prosperity” design theme. In textile design work 1, we used hand drawing and watercolor techniques, color transformation with Adobe Photoshop, and colorway and end-use 3D simulation with TexPro. The 3D simulation work suggests that this textile pattern is suitable for women’s outerwear, mufflers, and tote bags. Textile design work 2 conveyed the ‘wealth and eternal prosperity’ design theme and had a graceful mood that embodied the nobility of the lotus flower whilst also encompassing the symbolism of money and status. The end design is a modern reinterpretation of traditional Chinese patterns and motifs. As such, it is hoped that it will satisfy the needs of young consumers for cultural values yet offer a unique new aesthetic distinct from existing textile designs. These qualities can be expected to enhance the competitive market value of textiles bearing this design.

목차
I.􀀃 Introduction
II.􀀃 Review􀀃 of􀀃 Literature
    1.􀀎Symbolism􀀎in􀀎Chinese􀀎art􀀎and􀀎classification􀀎of􀀎traditional􀀎 Chinese􀀎 patterns
    2.􀀎Symbolic􀀎meaning􀀎and􀀎formative􀀎characteristics􀀎of􀀎 patterns
III.􀀃 Research􀀃 Method
IV.􀀃 Result􀀃 of􀀃 Textile􀀃 Design
    1.􀀎 Textile􀀎 design􀀎 work􀀎 1
    2.􀀎 Textile􀀎 design􀀎 work􀀎 2􀀎
V.􀀃 Conclusion
저자
  • Xinyue Qi(Master’s Course, Dept. of Textile & Fashion Design, Graduate School of Kyung Hee University, Korea) | 척흔월 (경희대학교 일반대학원 텍스타일․패션디자인학과 석사과정)
  • Chil Soon Kim(Professor, Dept. of Textile and Clothing Design, Kyung Hee University, Korea) | 김칠순 (경희대학교 의류디자인학과 교수) Corresponding author
  • Chai Young Lee(Lecturer, Dept. of Textile and Clothing Design, Kyung Hee University, Korea) | 이채영 (경희대학교 의류디자인학과 강사)