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pp.245-254
PURPOSES : This study is to analyze preference of shared personal mobility(shared e-scooter or shared bike) parking lot. The detailed purposes are as follows. Firstly, the attributes and attribute levels of shared personal mobility are developed. Based on combined attributes and attribute levels several profiles were composed. Preference data of shared personal mobility parking lot is collected through survey. Preference of shared personal mobility parking lot was analyzed using conjoint analysis. METHODS : Based on the literature review, the attributes and attribute levels that might affect behavior or intention of shared personal mobility parking were developed. Several profiles that contain combined attributes and attribute levels were created in a fractional factorial design. In order to collect preference data of shared personal mobility parking lot, online survey were proceeded. The survey participants were asked to mark preference point between point 1 and point 10. Lastly, preference of shared personal mobility parking lot was analyzed using conjoint analysis. RESULTS : Based on literature review, 5 attributes for conjoint analysis were set.(Distance between shared personal mobility parking lot and destination, Space for shared personal mobility parking lot, Location of shared personal mobility parking lot, Type of shared personal mobility parking lot, Interval of shared personal mobility parking lot). With the combination of 5 attributes and their levels, 16 random profiles were made. Online survey was proceeded with 300 participants who have used shared personal mobility. Using conjoint analysis utility and importance of each attribute has been calculated. As a result, the preference got higher when distance between parking lot and destination and intervals of parking lots are short. In addition racks are tended to be preferred and it seems to be more profer to install parking lot on buffer zone of pedestrian road instead of adjacent to private building. CONCLUSIONS : It could be important to install personal mobility parking lot considering preference of parking lot attributes in order to encourage users to use the proper parking lot instead of parking anywhere.
2. 선행연구 고찰
2.1. 컨조인트 분석 방법론에 대한 고찰
2.2. 공유형 개인 이동장치 주차장 속성에 대한 고찰
3. 방법론
3.1. 공유형 개인 이동장치 주차장 속성 및 속성수준개발
3.2. 공유형 개인 이동장치 주차장 프로파일 구성
3.3. 공유형 개인 이동장치 주차장 선호도 설문조사
3.4. 공유형 개인 이동장치 주차장 선호도 컨조인트 분석
4. 결과
4.1. 공유형 개인 이동장치 주차장 속성 및 속성수준개발 결과
4.2. 공유형 개인 이동장치 주차장 프로파일 구성 결과
4.3. 공유형 개인 이동장치 주차장 선호도 설문조사 결과
4.4. 공유형 개인 이동장치 주차장 선호도 컨조인트분석 결과
5. 결론 및 향후 연구
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