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농식품소비자역량 정도에 따른 친환경식품, HMR 구매 및 외식행태 분석 - 2022 식품소비행태조사 자료를 바탕으로 - KCI 등재

Analysis of Eco-Friendly Food, HMR Purchases, and Eating-Out Behavior by the Level of Agri-Food Consumer Competency - Based on Food Consumption Behavior Survey for Food 2022 Data -

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한국식품영양학회지 (The Korean Journal of Food And Nutrition)
한국식품영양학회 (The Korean Society of Food and Nutrition)
초록

This study was conducted to investigate whether there were differences in eco-friendly food, home meal replacement (HMR) purchases, and eating-out behavior according to the level of agri-food consumer competence. The data for the study were extracted from main food consumers (n=3,321) in the 2022 Food Consumption Behavior Survey. The competence index was divided into awareness-attitude-practice items, and three groups were classified by competence level. The results showed an agri-food consumer competency score of 70.62, with the highest score for awareness (73.96), followed by practice (69.28) and attitude (66.18). The frequency of purchasing eco-friendly food was higher in the excellent group compared to other groups, and quality and price satisfaction was higher with higher competency (p<0.001). Regarding HMR, the results showed that the shortage group had the lowest HMR consumption rate, and satisfaction decreased as competence decreased (p<0.001). The main reason for eating-out was to enjoy food in all groups (59.0%), followed by a lack of cooking time in the excellent group (15.7%) and hassle with food preparation in the moderate and shortage groups (17.3%, 16.6%) (p<0.001). In short, agri-food consumption competency showed differences by contents and components, and differences in food purchases and eating-out behavior by competency level were found.

목차
서 론
연구 대상 및 방법
    1. 연구 대상 및 조사 방법
    2. 변수의 정의 및 조사도구
    3. 통계분석
결과 및 고찰
    1. 농식품소비자역량에 따른 소비자의 유형 분류 및 일반사항
    2. 농식품소비자역량 수준별 친환경식품 구매행태
    3. 농식품소비자역량 수준별 HMR 소비행태
    4. 농식품소비자역량 수준별 외식행태
요약 및 결론
References
저자
  • 김경희(숙명여자대학교 일반대학원 문화관광외식학과 박사과정) | Kyung-Hee Kim (Doctoral Student, Dept. of Culture, Tourism, & Hospitality Management, Graduate School, Sookmyung Women’s University, Seoul 04310, Korea)
  • 윤지영(숙명여자대학교 문화관광외식학부 교수) | Ji-Young Yoon (Professor, Division of Culture, Tourism, & Hospitality Management, Sookmyung Women’s University, Seoul 04310, Korea)