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FASHIONING BODY POSITIVITY CONSUMER PERCEPTIONS AND PURCHASE BEHAVIOUR IN THE REALM OF BODY POSITIVE FASHION BRANDS, CONSIDERING BODY IMAGE AND BELIEF CONGRUENCE

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  • URLhttps://db.koreascholar.com/Article/Detail/434399
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Vanessa Kowald(Católica Lisbon School of Business and Economics)
  • Vera Herédia Colaço(Católica Lisbon School of Business and Economics)