DIVERSITY IN LUXURY FASHION ADVERTISING: RELATIONSHIPS AMONG BRAND SUSTAINABILITY, BRAND EQUITY AND PURCHASE INTENTION - koreascholar

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DIVERSITY IN LUXURY FASHION ADVERTISING: RELATIONSHIPS AMONG BRAND SUSTAINABILITY, BRAND EQUITY AND PURCHASE INTENTION

Sana Rehmat, Alice Mazzucchelli, Nadia Olivero

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434400

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.3-10

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Luxury fashion Sustainability Diversity representation Self-congruity Brand equity Purchase intention

저자

Sana Rehmat(University of Milan Bicocca)
Alice Mazzucchelli(University of Milan Bicocca)
Nadia Olivero(University of Milan Bicocca)

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