SUSTAINABLE APPROACHES IN AI-GENERATED FASHION ADVERTISING: ASSESSING CONSUMER EMOTIONS, BEHAVIORS, AND COGNITIVE PROCESSES THROUGH EEG AND EYE-TRACKING - koreascholar

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SUSTAINABLE APPROACHES IN AI-GENERATED FASHION ADVERTISING: ASSESSING CONSUMER EMOTIONS, BEHAVIORS, AND COGNITIVE PROCESSES THROUGH EEG AND EYE-TRACKING

Neulonbit Oh, Eunju Ko

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434401

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.11

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Generative AI EEG Eye tracker Sustainability Psychological impact

저자

Neulonbit Oh(Yonsei University)
Eunju Ko(Yonsei University)

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