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SUSTAINABLE LUXURY: NAVIGATING THE INTERPLAY OF ENVIRONMENTAL VALUES AND PRESTIGE IN CONSUMER CHOICES

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/434402
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Jong-Kuk Shin(South Korea, Pusan National University)
  • Alina Kim(South Korea, Pusan National University)
  • Jaehun Kim(South Korea, Changwon National University)