WINDOW DRESSING: THE MOTIVATIONS DRIVING CONSPICUOUS CONSUMPTION IN THE DIGITAL AGE - koreascholar

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WINDOW DRESSING: THE MOTIVATIONS DRIVING CONSPICUOUS CONSUMPTION IN THE DIGITAL AGE

Mark Cleveland, Carly Yuan

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434403

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.16-17

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Conspicuous consumption Motivations Scale development Culture

저자

Mark Cleveland(University of Western Ontario, Canada)
Carly Yuan(University of Western Ontario, Canada)

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