A SYSTEMATIC REVIEW OF THE IMPACT OF SECONDARY MARKETS ON BRANDS IN THE LUXURY INDUSTRY - koreascholar

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A SYSTEMATIC REVIEW OF THE IMPACT OF SECONDARY MARKETS ON BRANDS IN THE LUXURY INDUSTRY

Keisuke Okahara, Shin’ya Nagasawa

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434404

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.18-22

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Brand equity Second-hand Secondary market Luxury brand

저자

Keisuke Okahara(Waseda University)
Shin’ya Nagasawa(Waseda Univeristy)

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