IMPLEMENTING AI FOR MARKETING IN THE AFRICAN FASHION INDUSTRY: OPPORTUNITIES AND CHALLENGES - koreascholar

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IMPLEMENTING AI FOR MARKETING IN THE AFRICAN FASHION INDUSTRY: OPPORTUNITIES AND CHALLENGES

Morolake Dairo, Sharon Nunoo, Ijeoma Onwumere, Ruofei Chen

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434410

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.34-38

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Artificial intelligence Marketing African fashion industry Marketing technologies Sustainable development goals

저자

Morolake Dairo(Manchester Metropolitan University)
Sharon Nunoo(Manchester Metropolitan University)
Ijeoma Onwumere(Manchester Metropolitan University)
Ruofei Chen(Manchester Metropolitan University)

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