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IMPLEMENTING AI FOR MARKETING IN THE AFRICAN FASHION INDUSTRY: OPPORTUNITIES AND CHALLENGES

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/434410
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Morolake Dairo(Manchester Metropolitan University)
  • Sharon Nunoo(Manchester Metropolitan University)
  • Ijeoma Onwumere(Manchester Metropolitan University)
  • Ruofei Chen(Manchester Metropolitan University)