THE IMPACT OF AI DISCLOSURE ON PERCEIVED CREATIVITY OF PRINT ADVERTISEMENTS FOR HIGH AND LOW INVOLVEMENT PRODUCTS - koreascholar

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THE IMPACT OF AI DISCLOSURE ON PERCEIVED CREATIVITY OF PRINT ADVERTISEMENTS FOR HIGH AND LOW INVOLVEMENT PRODUCTS

Cunhyeong Ci, Hee-Bok Lee, Seungbae Park

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434411

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.39

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI Consumer perception Print advertisements Product involvement Creativity evaluation

저자

Cunhyeong Ci(Kookmin University)
Hee-Bok Lee(Sangji University)
Seungbae Park(Seoul National University of Science and Technology)

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