ARTIFICATION IN LUXURY BRAND MARKETING: A COMPREHENSIVE LITERATURE REVIEW - koreascholar

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ARTIFICATION IN LUXURY BRAND MARKETING: A COMPREHENSIVE LITERATURE REVIEW

Amalia Nangeroni

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434413

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.45

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Artification Luxury marketing Experiential luxury Brand reputation Brand heritage Customer experience

저자

Amalia Nangeroni(IULM University, Milan)

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