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GENDER DIFFERENCES IN IMPLICIT AND EXPLICIT DISGUST EMOTION TOWARD ADS FEATURING WOMEN AND MEN MODELS WITH OR WITHOUT BODY HAIR

Omer Shtruli, Dr. Enav Friedmann, Dr. Merav Weiss-Sidi
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/434414
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.46-47
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
FemvertisingAdvertisingBody hairExplicit and implicit disgust emotionSocial role theory
저자
  • Omer Shtruli(Ben-Gurion University of The Negev)
  • Dr. Enav Friedmann(Ben-Gurion University of The Negev)
  • Dr. Merav Weiss-Sidi(Ruppin Academic Center)
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