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ATTENDING INTERNATIONAL LUXURY FASHION SHOWS: DRIVERS AND MODERATING FACTORS OF CONSUMERS' TRAVEL INTENTIONS

Norman Peng, Annie Chen
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  • URLhttps://db.koreascholar.com/Article/Detail/434418
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.59-63
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Fashion eventsTourism destinationLuxury fashionGreen self-identity
저자
  • Norman Peng(Glasgow Caledonian University, United Kingdom)
  • Annie Chen(University of Roehampton, United Kingdom)
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양식 선택

Norman Peng, Annie Chen. (2024). ATTENDING INTERNATIONAL LUXURY FASHION SHOWS: DRIVERS AND MODERATING FACTORS OF CONSUMERS' TRAVEL INTENTIONS. 2024 GFMC/KSMS International Conference, 59-63.

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