ATTENDING INTERNATIONAL LUXURY FASHION SHOWS: DRIVERS AND MODERATING FACTORS OF CONSUMERS' TRAVEL INTENTIONS - koreascholar

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ATTENDING INTERNATIONAL LUXURY FASHION SHOWS: DRIVERS AND MODERATING FACTORS OF CONSUMERS' TRAVEL INTENTIONS

Norman Peng, Annie Chen

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434418

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.59-63

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Fashion events Tourism destination Luxury fashion Green self-identity

저자

Norman Peng(Glasgow Caledonian University, United Kingdom)
Annie Chen(University of Roehampton, United Kingdom)

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