EFFECT OF FASHION DESTINATION EXPERIENCE DURING FASHION WEEK ON CITY BRAND EQUITY AND REVISIT INTENTION - koreascholar

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EFFECT OF FASHION DESTINATION EXPERIENCE DURING FASHION WEEK ON CITY BRAND EQUITY AND REVISIT INTENTION

Minjung Cho, Eunju Ko

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434419

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.64

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Fashion destination experience City brand equity e-WOM Visit intention Fashion week

저자

Minjung Cho(Yonsei University, Republic of Korea)
Eunju Ko(Yonsei University, Republic of Korea)

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