FASHION LUXURY BRAND EXTENSIONS IN THE HOSPITALITY SERVICE INDUSTRY: A SYSTEMATIC LITERATURE REVIEW AND RESEARCH AGENDA

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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

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Natalia Luque-Zequeira(University of Navarra, ISEM Fashion Business School, University of Navarra)
Marta Torregrosa Puig(University of Navarra, School of Communication, University of Navarra)
Patricia San Miguel(University of Navarra, School of Communication, ISEM Fashion Business School, University of Navarra)

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