MINDFULNESS VS. MINDLESSNESS: LUXURY BRAND CAMPAIGN EFFECTS ON PERCEIVED SUSTAINABILITY AND OUTCOMES - koreascholar

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MINDFULNESS VS. MINDLESSNESS: LUXURY BRAND CAMPAIGN EFFECTS ON PERCEIVED SUSTAINABILITY AND OUTCOMES

Juran Kim, Huimin Xu

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434421

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.70

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Luxury brand Perceived sustainability Mindfulness Purchase intention

저자

Juran Kim(Jeonju University)
Huimin Xu(Jeonju University)

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