CYBER ECHOES TO CELEBRITY FEMVERTISING ON YOUTUBE: THE CASE OF PRADA PARADOXE - koreascholar

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CYBER ECHOES TO CELEBRITY FEMVERTISING ON YOUTUBE: THE CASE OF PRADA PARADOXE

Michela Matarazzo, Silvia Ranfagni, Simone Guercini

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434422

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.71-75

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Femvertising Celebrity marketing Sustainability YouTube

저자

Michela Matarazzo(Marconi University of Rome)
Silvia Ranfagni(University of Florence)
Simone Guercini(University of Florence)

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