STRATEGIC UNDERSTANDING OF AFFORDABLE LUXURY CONSUMPTION: FOCUSING ON SELF-MANAGEMENT AND IMPRESSION MANAGEMENT TOOLS - koreascholar

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STRATEGIC UNDERSTANDING OF AFFORDABLE LUXURY CONSUMPTION: FOCUSING ON SELF-MANAGEMENT AND IMPRESSION MANAGEMENT TOOLS

Hyukjin Jung, Hanku Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434426

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.86

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Affordable luxury Impression management Self-management Consumption of luxury

저자

Hyukjin Jung(Kyungpook National University)
Hanku Kim(Kyungpook National University)

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