DISRUPTION TO DESTRUCTION: EXPLORING THE EFFECTS OF DIGITAL DISRUPTION ON THE VALUE CREATION PROCESSES WITHIN LUXURY FASHION THROUGH THE LENS OF SERVICE-DOMINANT LOGIC - koreascholar

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DISRUPTION TO DESTRUCTION: EXPLORING THE EFFECTS OF DIGITAL DISRUPTION ON THE VALUE CREATION PROCESSES WITHIN LUXURY FASHION THROUGH THE LENS OF SERVICE-DOMINANT LOGIC

Nina Van Volkinburg, Alex Thompson

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434427

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.87-91

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Service dominant logic Value co-creation Value destruction Influencers

저자

Nina Van Volkinburg(London College of Fashion, United Kingdom)
Alex Thompson(University of Exeter, United Kingdom)

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