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DISRUPTION TO DESTRUCTION: EXPLORING THE EFFECTS OF DIGITAL DISRUPTION ON THE VALUE CREATION PROCESSES WITHIN LUXURY FASHION THROUGH THE LENS OF SERVICE-DOMINANT LOGIC

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/434427
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Nina Van Volkinburg(London College of Fashion, United Kingdom)
  • Alex Thompson(University of Exeter, United Kingdom)