HOW BRAND-RELATED UGC WORKS FOR LUXURY BRANDS IN THE METAVERSE CONTEXT - koreascholar

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HOW BRAND-RELATED UGC WORKS FOR LUXURY BRANDS IN THE METAVERSE CONTEXT

Huimin Xu, Juran Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434428

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.92

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Brand-related UGC Virtual brand experience Luxury brand Purchase intention

저자

Huimin Xu(Jeonju University)
Juran Kim(Jeonju University)

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