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FASHION AND WAR: A NETNOGRAPHIC STUDY OF UNIQLO’S CRISIS ON INSTAGRAM

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/434430
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Gabriela Ambás(Universidad Panamericana, México and Universidad de Navarra)
  • Paula Gárgoles(Universidad Panamericana)