TECHNOLOGY-BASED SUBSTITUTES TO HUMANS: THE IMPACT OF PERCEIVED LABOR SUBSTITUTION ON USER TECHNOLOGY ADOPTION OF AI FITNESS TRAINER APPLICATIONS - koreascholar

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TECHNOLOGY-BASED SUBSTITUTES TO HUMANS: THE IMPACT OF PERCEIVED LABOR SUBSTITUTION ON USER TECHNOLOGY ADOPTION OF AI FITNESS TRAINER APPLICATIONS

Lawrence Cabrera, Riccardo Rialti, Lamberto Zollo, Sara Diodati

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434433

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.98-101

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Fitness industry Technology adoption Technology acceptance model AI Digitalization

저자

Lawrence Cabrera(University of Milan)
Riccardo Rialti(University of Siena)
Lamberto Zollo(University of Milan)
Sara Diodati(University of Milan)

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