WHY PEOPLE WATCH THROUGH LIVE STREAMING? DETERMINANTS OF DEMAND FOR LIVE STREAMING - koreascholar

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WHY PEOPLE WATCH THROUGH LIVE STREAMING? DETERMINANTS OF DEMAND FOR LIVE STREAMING

Yeayoung Noh, Junsang Ahn, Kihan Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434435

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.103

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Live streaming Determinants of demand Uncertainty FIFA World Cup Qatar

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Yeayoung Noh(Seoul National University)
Junsang Ahn(Kyungil University)
Kihan Kim(Seoul National University)

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