ANTHROPOMORPHISM FOR LUXURY BRANDS: WELCOME AT THE ENTRANCE LINE, BUT NOT AT THE TOP - koreascholar

논문 상세보기

ANTHROPOMORPHISM FOR LUXURY BRANDS: WELCOME AT THE ENTRANCE LINE, BUT NOT AT THE TOP

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434436

모든 회원에게 무료로 제공됩니다.

Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.104

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Anthropomorphic design Luxury brand Familiarity First line Second line

저자

Mayuko Nishii(Graduate School of International Management Aoyama Gakuin University)

같은 권호 다른 논문