ANTHROPOMORPHISM FOR LUXURY BRANDS: WELCOME AT THE ENTRANCE LINE, BUT NOT AT THE TOP - koreascholar

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ANTHROPOMORPHISM FOR LUXURY BRANDS: WELCOME AT THE ENTRANCE LINE, BUT NOT AT THE TOP

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URLhttps://db.koreascholar.com/Article/Detail/434436

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.104

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

저자

Mayuko Nishii(Graduate School of International Management Aoyama Gakuin University)

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