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THE IMPACT OF NEGATIVE ELETRONIC WORD OF MOUTH GENERATED BY LUXURY FASHION BRANDS’ CONTROVERSIAL CAMPAIGNS ON CONSUMER BEHAVIOUR

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  • URLhttps://db.koreascholar.com/Article/Detail/434437
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Marina Droga Pitanga Landulpho(Fundação Getulio Vargas (FGV))
  • Viviane Moura R. Ferreira(Fundação Getulio Vargas (FGV))