DIGITALIZATION OF LUXURY BRANDING: COCREATION WITH DATA-FIED CONSUMERS - koreascholar

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DIGITALIZATION OF LUXURY BRANDING: COCREATION WITH DATA-FIED CONSUMERS

Juanjuan Wu, University of Minnesota

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434438

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.107-108

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Luxury branding Data-fied consumer Digital communications Promotions the unified reactions

저자

Juanjuan Wu
University of Minnesota

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