논문 상세보기

THE POST-PURCHASE JOURNEY OF LUXURY PACKAGING

Jessica Weeks, Moumita Gyomlai
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/434439
모든 회원에게 무료로 제공됩니다.
Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.109
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Luxury brandGeneration ZLuxury packagingPost-purchase behavior
저자
  • Jessica Weeks(Ohio University)
  • Moumita Gyomlai(Ohio University)
인용하기
양식 선택

Jessica Weeks, Moumita Gyomlai. (2024). THE POST-PURCHASE JOURNEY OF LUXURY PACKAGING. 2024 GFMC/KSMS International Conference, 109-109.

언어 선택
로그인