CONDITIONS FOR HIGH PRICES FOR LUXURY WATCHES IN THE SECONDARY MARKET: QUALITATIVE COMPARATIVE ANALYSIS (QCA) - koreascholar

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CONDITIONS FOR HIGH PRICES FOR LUXURY WATCHES IN THE SECONDARY MARKET: QUALITATIVE COMPARATIVE ANALYSIS (QCA)

Keisuke Okahara, Daisuke Horiuchi, Shin'Ya Nagasawa

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434440

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.110-114

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Luxury brandSecond-handSecondary marketBrand equityQCA

저자

Keisuke Okahara(Waseda University)
Daisuke Horiuchi(C's factory)
Shin'Ya Nagasawa(Waseda University)

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