ETHICAL CONSUMERS IMPLICITLY WALK THEIR TALKS: TOWARD AN IMPLICIT MEASURE OF ETHICAL CONSUMERISM USING THE AFFECT MISATTRIBUTION PROCEDURE - koreascholar

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ETHICAL CONSUMERS IMPLICITLY WALK THEIR TALKS: TOWARD AN IMPLICIT MEASURE OF ETHICAL CONSUMERISM USING THE AFFECT MISATTRIBUTION PROCEDURE

Brandon Reich, Hong Yuan, Lamberto Zollo, Riccardo Rialti

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434443

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.117-121

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Implicit attitudes Ethical consumption Psychometrics

저자

Brandon Reich(Portland State University)
Hong Yuan(Florida Atlantic University)
Lamberto Zollo(University of Milan)
Riccardo Rialti(University of Milan)

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