BEAUTY LIES IN THE EYES OF THE BEHOLDER: ANALYZING SUSTAINABLE FASHION AND ITS VALUE CHAIN IN INDIA - koreascholar

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BEAUTY LIES IN THE EYES OF THE BEHOLDER: ANALYZING SUSTAINABLE FASHION AND ITS VALUE CHAIN IN INDIA

Monica Khanna, Udo Wagner, Avipsha Thakur

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434450

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.139-140

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Sustainable fashion Value chain Textile heritage renaissance Niche market Premium pricing

저자

Monica Khanna(Somaiya Vidyavihar University)
Udo Wagner(University of Vienna)
Avipsha Thakur(Bunavat)

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