OTHER- AND SELF-BENEFIT FRAMING OF SUSTAINABILITY – THE ROLE OF WARM GLOW AND VALUE ORIENTATION IN SUSTAINABLE FASHION MARKETING - koreascholar

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OTHER- AND SELF-BENEFIT FRAMING OF SUSTAINABILITY – THE ROLE OF WARM GLOW AND VALUE ORIENTATION IN SUSTAINABLE FASHION MARKETING

Barbara Behre, Verolien Cauberghe, Dieneke Van de Sompel

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URLhttps://db.koreascholar.com/Article/Detail/434454

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.147

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Sustainable fashionBenefit framingBrand messageWarm glowValue orientation

저자

Barbara Behre(Ghent University)
Verolien Cauberghe(Ghent University)
Dieneke Van de Sompel(Ghent University)

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