A SENTIMENT–BASED UNDERSTANDING OF HAPPINESS IN SOCIAL MEDIA: EVIDENCE FROM EXPERIENCE AND MATERIAL BRANDS' SUPPORT ACCOUNTS - koreascholar

논문 상세보기

A SENTIMENT–BASED UNDERSTANDING OF HAPPINESS IN SOCIAL MEDIA: EVIDENCE FROM EXPERIENCE AND MATERIAL BRANDS' SUPPORT ACCOUNTS

Meltem Kiygi-Calli, Ezgi Merdin-Uygur, Abdullah Önden, Maryam El Oraiby

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434455

모든 회원에게 무료로 제공됩니다.

Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.148

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Social mediaHappinessCustomer satisfactionComplaint managementSentiment analysis

저자

Meltem Kiygi-Calli(Kadir Has University)
Ezgi Merdin-Uygur(Brunel University London)
Abdullah Önden(Yalova University)
Maryam El Oraiby(Kadir Has University)

같은 권호 다른 논문