A SENTIMENT–BASED UNDERSTANDING OF HAPPINESS IN SOCIAL MEDIA: EVIDENCE FROM EXPERIENCE AND MATERIAL BRANDS' SUPPORT ACCOUNTS - koreascholar

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A SENTIMENT–BASED UNDERSTANDING OF HAPPINESS IN SOCIAL MEDIA: EVIDENCE FROM EXPERIENCE AND MATERIAL BRANDS' SUPPORT ACCOUNTS

Meltem Kiygi-Calli, Ezgi Merdin-Uygur, Abdullah Önden, Maryam El Oraiby

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434455

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.148

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Social media Happiness Customer satisfaction Complaint management Sentiment analysis

저자

Meltem Kiygi-Calli(Kadir Has University)
Ezgi Merdin-Uygur(Brunel University London)
Abdullah Önden(Yalova University)
Maryam El Oraiby(Kadir Has University)

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