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A SENTIMENT–BASED UNDERSTANDING OF HAPPINESS IN SOCIAL MEDIA: EVIDENCE FROM EXPERIENCE AND MATERIAL BRANDS' SUPPORT ACCOUNTS

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  • URLhttps://db.koreascholar.com/Article/Detail/434455
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Meltem Kiygi-Calli(Kadir Has University)
  • Ezgi Merdin-Uygur(Brunel University London)
  • Abdullah Önden(Yalova University)
  • Maryam El Oraiby(Kadir Has University)