THE RISE OF THE DEINFLUENCERS: PERCEIVED SIMILARITY AND EMOTIONS IN ADVOCATING SUSTAINABLE CONSUMPTION ON SOCIAL MEDIA - koreascholar

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THE RISE OF THE DEINFLUENCERS: PERCEIVED SIMILARITY AND EMOTIONS IN ADVOCATING SUSTAINABLE CONSUMPTION ON SOCIAL MEDIA

Gina Tran, Khaled Aboulnasr

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434457

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.155

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

저자

Gina Tran(Florida Gulf Coast University)
Khaled Aboulnasr(Florida Gulf Coast University)

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