THE RISE OF THE DEINFLUENCERS: PERCEIVED SIMILARITY AND EMOTIONS IN ADVOCATING SUSTAINABLE CONSUMPTION ON SOCIAL MEDIA - koreascholar

논문 상세보기

THE RISE OF THE DEINFLUENCERS: PERCEIVED SIMILARITY AND EMOTIONS IN ADVOCATING SUSTAINABLE CONSUMPTION ON SOCIAL MEDIA

Gina Tran, Khaled Aboulnasr

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434457

모든 회원에게 무료로 제공됩니다.

Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.155

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Metaverse Consumer experience Luxury brand Fantasy Promotion

저자

Gina Tran(Florida Gulf Coast University)
Khaled Aboulnasr(Florida Gulf Coast University)

같은 권호 다른 논문